SEO Glossary

A complex system used by search engines to retrieve data from their search index and instantly deliver the best possible results for a query.

Alternative text that describes an image. It helps search engines understand what an image is about and improves accessibility for visually impaired users.

The clickable text in a hyperlink. It provides context about what the linked page is about and is an important ranking factor.

A link from one website to another. High-quality backlinks are one of the most important ranking factors in SEO.

The percentage of visitors who navigate away from a site after viewing only one page. A high bounce rate can indicate poor user experience.

The preferred version of a web page when there are multiple pages with similar or duplicate content.

A set of metrics that measure user experience aspects of web pages, including loading performance, interactivity, and visual stability.

The process by which search engines discover and scan web pages to understand their content and structure.

The percentage of people who click on a specific link compared to the total number of people who view the page, email, or advertisement.

A metric that predicts how well a website will rank on search engine result pages. Higher domain authority indicates better ranking potential.

A special search result that appears at the top of Google's search results, providing a direct answer to a user's query.

HTML elements used to structure content hierarchically. They help search engines understand the content organization and importance.

The process by which search engines store and organize web pages in their database after crawling them.

The percentage of times a keyword appears in content compared to the total number of words. Modern SEO focuses on natural keyword usage rather than specific density.

The process of identifying and analyzing search terms that people use to find content related to your business or topic.

The process of acquiring high-quality backlinks from other websites to improve your site's authority and search rankings.

The practice of optimizing your website to rank better for local searches and attract customers from your geographic area.

A brief summary of a web page's content that appears in search engine results. It should be compelling and encourage clicks.

How quickly a web page loads completely. It's a crucial ranking factor and affects user experience significantly.

A file that tells search engine crawlers which pages or sections of a website they can or cannot crawl.

Structured data that helps search engines understand the context and meaning of your content, potentially leading to rich snippets.

The page displayed by search engines in response to a user's query, containing organic results, ads, and other features.

An HTML element that specifies the title of a web page. It appears in search results and is crucial for SEO and user experience.

A file that lists all the pages on a website to help search engines discover and crawl them more efficiently.