Navan: AI-Powered Content Strategy Success
How we helped Navan achieve 3X organic traffic growth and 2X lead increase through innovative AI-powered content strategy, agentic SEO tools, and RAG-based content generation systems.
About Navan
Navan (formerly TripActions) is a leading travel and expense management platform that helps companies manage their business travel, corporate cards, and expense reporting in one unified platform. With over 7,000 customers worldwide, Navan is transforming how businesses handle travel and expense management.
Project Scope
- AI-powered content writer recruitment
- RAG-based content generation system
- Agentic SEO workflow implementation
- Calculator page optimization
The Challenge
Navan needed to scale content production while maintaining quality and relevance in a competitive market
Content Scale Requirements
Navan needed to produce high-quality content at unprecedented scale to compete in the travel management market.
Our Solution:
Implemented AI-powered content workflows with specialized writers trained in AI tools, increasing production capacity by 500%.
Content Relevance & Quality
Traditional content creation struggled to maintain relevance and quality while scaling up production.
Our Solution:
Developed RAG-based content generation system that ensures contextual relevance and maintains brand voice consistency.
Calculator Page Optimization
Calculator and tool pages required specialized content that was difficult to optimize for search engines.
Our Solution:
Built agentic SEO workflows specifically designed for calculator pages, improving both user experience and search visibility.
Non-Brand Traffic Growth
Navan's organic traffic was heavily dependent on brand searches, limiting growth potential.
Our Solution:
Implemented comprehensive non-brand content strategy with AI-powered keyword research and content gap analysis.
AI-Powered Technical Implementation
Cutting-edge AI technologies and workflows designed to revolutionize content creation
RAG-Based Content Engine
Retrieval-Augmented Generation system for creating contextually relevant content
- Vector database integration
- Semantic search capabilities
- Context-aware generation
- Real-time content updates
Agentic SEO Workflows
Autonomous SEO agents that handle content creation and optimization
- Automated keyword research
- Content gap analysis
- Competitive intelligence
- Performance monitoring
AI Content Writers
Specialized team leveraging AI tools for high-quality content production
- AI-assisted writing workflows
- Quality control processes
- Brand voice consistency
- Scale optimization
Calculator Page Optimization
Specialized agentic workflows for calculator and tool pages
- Dynamic content generation
- User intent optimization
- Conversion path enhancement
- Interactive element SEO
Agentic SEO Workflows
Autonomous AI workflows that handle every aspect of content creation and optimization
Content Research & Analysis
AI-powered research workflows that identify content opportunities
Content Generation
RAG-based content creation with quality control
SEO Optimization
Automated SEO optimization workflows
Performance Tracking
AI-powered performance monitoring and optimization
Results & Impact
Transformative results that revolutionized Navan's content strategy and organic growth
Organic traffic growth
Increase in organic leads
Uplift in non-brand traffic
Content production efficiency
Content quality consistency
Reduction in content costs
Detailed Performance Metrics
Comprehensive breakdown of all key performance indicators
Content Production
SEO Performance
User Engagement
Business Impact
Project Timeline
26-week comprehensive implementation from team building to scaling
Team Building & Strategy
Recruited specialized content writers and developed AI-powered content strategy
Deliverables:
- Content writer hiring campaign
- AI content strategy framework
- Content scaling methodology
- Quality assurance protocols
Agentic SEO Tool Development
Built proprietary RAG-based content generation system with vector database
Deliverables:
- RAG architecture design
- Vector database implementation
- Content generation workflows
- Quality control systems
Calculator Page Implementation
Deployed agentic SEO workflows specifically for calculator page content
Deliverables:
- Calculator page optimization
- Automated content generation
- User experience enhancement
- Conversion optimization
Scale & Optimization
Scaled content production and optimized performance metrics
Deliverables:
- Content production scaling
- Performance monitoring
- Continuous optimization
- ROI measurement
Technologies Used
Cutting-edge AI and machine learning technologies for content automation
Key Learnings
Important insights from implementing AI-powered content strategies
AI + Human Collaboration
The most successful content strategies combine AI efficiency with human creativity and oversight for optimal results.
RAG Architecture Benefits
RAG-based systems provide superior context relevance and factual accuracy compared to traditional content generation methods.
Agentic SEO Impact
Autonomous SEO workflows can handle complex optimization tasks while maintaining quality standards and reducing manual effort.
Ready to Scale Your Content with AI?
Let's discuss how we can help you implement AI-powered content strategies that drive real results